Users have to sign up and write the recipe. So, you add a title, add ingredients and then how to make it. We provide the simplest platform which is available out there to create any recipes for e.g. So, he could see the gap and that’s how he started the recipe sharing platform for sharing knowledge. He identified that the farmers have knowledge to eat the food in the best way because they know the recipe while the consumer doesn’t know how to eat it in the best manner. A farmer was selling the vegetables but he identified that in peak season, there is so much excess produce that the farmer cannot sell all of it. He wanted to help local farmers to sell their produce. We started in 1998 and the founder was Aki Sano, who was a software engineer. When did you begin and how did the concept come about? Now our global headquarters has been set up in Bristol, UK last year.
We are now present in 18 countries, including India, Spain, Lebanon, Indonesia, Hungary, Russia, Greece and many other countries. By now, audience wise, we have roughly 90 million monthly unique users globally - roughly 60 million in Japan and 30 million internationally. The company went public in 2009 and is listed on the Tokyo Stock Exchange.Ĭookpad global head Tomoya Yasuda took time out from his busy schedule to talk to TNM on a range of issues including how the company began, its objectives in entering the Indian market and its growth prospects.Īt the moment, we have one product which is a recipe sharing community online.
In 2014, Cookpad went global and today hosts over 2.5 million homemade recipes available in Japanese, English, Spanish, French, Italian, Indonesian, Arabic, Vietnamese and is adding new languages and countries on a regular basis. Though it is relatively new to India (started December 2016), Cookpad began in 1998 in Japan. is the world’s largest online recipe-sharing platform. You can search for recipes published by users near you, share recipes with friends and family, chat about cooking in real-time and share questions or advice with your loved ones.Ĭookpad Inc. Cookpad provides a free online recipe-sharing platform open to everybody, worldwide. Cookpad is on a very similar mission here in India – to improve people’s lives by making everyday home cooking more fun.
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